Eternitive was born in 2015 from a young woman’s deep passion for fashion. The brand began as a small online page offering only women’s clothing.
In 2019, it took on a new name — “Eternitive”, inspired by the word eternity, symbolizing timelessness.
From humble beginnings with brands like Adidas, Nike, Tommy Hilfiger, and Calvin Klein, Eternitive has grown into a multi-brand destination that now includes the world’s most prestigious designers — Hermès, Louis Vuitton, Chanel, Goyard, Gucci, YSL, Balenciaga, and more.
In September 2022, Eternitive opened its first physical showroom in Sheshi Wilson, Tirana, opposite Posta Shqiptare Nr. 8.